START & IMPROVE YOUR BUSINESS
Building businesses Strengthening livelihoods
SIYB helps aspiring and existing entrepreneurs develop practical knowledge, tools and plans to start, manage and improve their businesses.
THE OPPORTUNITY
A business idea needs more than ambition
Small businesses and entrepreneurs play an important role in creating livelihoods and economic opportunity. But having a business idea—or even an existing business—does not automatically translate into a sustainable enterprise.
Entrepreneurs need practical tools to understand their customers, manage finances, make informed decisions, improve operations and identify opportunities for growth.
THE SIYB APPROACH
Two pathways. One goal: stronger businesses.
01 — START A BUSINESS
For aspiring entrepreneurs turning an opportunity or business idea into a practical enterprise.s leo.
Identify Opportunities
Explore viable business ideas and opportunities.
Understand the Market
Learn how customers, competition and market conditions shape a business.
Plan the Business
Develop a practical business plan and understand the resources required.
Prepare to Operate
Build the basic knowledge needed to start and manage the enterprise
02 — IMPROVE A BUSINESS
For existing entrepreneurs looking to strengthen performance, manage better and identify opportunities for growth.
REVIEW PERFORMANCE
Understand what is working and where improvement is needed
STRENGTHEN FINANCES
Improve costing, pricing and financial management.
IMPROVE OPERATIONS
Strengthen the way the business serves customers and manages its activities
IDENTIFY GROWTH OPPORTUNITIES
Explore practical ways to improve and grow the enterprise.
WHAT PARTICIPANTS GAIN
Practical skills for better business decisions
Participants gain practical tools and knowledge they can apply to starting, managing and improving a business.
01
BUSINESS PLANNING
Develop practical plans for starting or improving an enterprise.
02
CUSTOMER & MARKET UNDERSTANDING
Better understand customers, competition and market opportunities.
03
FINANCIAL MANAGEMENT
Build stronger understanding of costing, pricing and basic business finances.
04
BUSINESS IMPROVEMENT
Identify practical actions to strengthen operations and create opportunities for growth.
WHO IT IS FOR
Supporting entrepreneurs at different stages of the journey
SIYB can be adapted for people who are exploring entrepreneurship, starting a business or working to strengthen an existing enterprise.
01 - ASPIRING ENTREPRENEURS
People exploring business opportunities and considering entrepreneurship as a pathway to income and livelihood.
YOUTH & YOUNG PROFESSIONALS
People looking to turn skills, ideas or opportunities into viable businesses
FIRST-TIME ENTREPRENEURS
Individuals preparing to start their first enterprise.
COMMUNITY & LIVELIHOOD GROUPS
Groups seeking practical enterprise skills to strengthen economic opportunities.
02 - EXISTING ENTREPRENEURS
Business owners looking to strengthen performance, improve management and identify opportunities for growth.
MICRO & SMALL BUSINESSES
Existing enterprises seeking practical tools to improve their operations.
GROWING ENTREPRENEURS
Business owners looking to strengthen their systems and prepare for growth
ENTERPRISE DEVELOPMENT PROGRAMMES
Organizations supporting entrepreneurs through livelihoods, youth or enterprise development initiatives.
DELIVERY OPTIONS
Flexible formats for different business development needs
SIYB can be delivered in formats that respond to the needs of different entrepreneur groups, organizations and enterprise development programmes.
01
WORKSHOP
Half-day or full-day practical entrepreneurship training
02
COHORT PROGRAMME
A structured learning experience for a group of entrepreneurs over multiple sessions.
03
ENTERPRISE PROGRAMME
SIYB integrated into wider youth, livelihoods or entrepreneurship initiatives.
04
CUSTOMIZED DELIVERY
A tailored programme based on your participants, business context and objectives
READY TO SUPPORT ENTREPRENEURS?
Let's build stronger businesses together
Talk to APL about delivering SIYB for your entrepreneurs, organization or enterprise development programme.
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